The Inside Story of Arizona Highways Magazine

Win Holden

Arizona Highways magazine has been publishing for over 90 years. In this presentation, former publisher Win Holden will show how this remarkable magazine has grown into one of the most respected publications on earth. The magazine and its related products generate annual economic impact of over $65 million and Arizona Highways reaches all 50 states and over 100 countries. Despite its success over the decades, the creative and business teams have been continually challenged to develop unique strategies and revenue streams to support its operation because Arizona Highways has never been dependent on advertising, and as part of the Arizona Department of Transportation it must also survive without state funding. Hear how this extraordinary magazine, which produces iconic imagery and features the state’s unique geography, art, lifestyle, and culture, is defying the odds and thriving in a digital world.

Program is included in museum admission; free for museum members.