Only You Can Prevent Wildfires: The Story of Smokey Bear

This year marks the 75th anniversary of Smokey Bear! As the longest-running public service campaign in U.S. history, Smokey Bear’s Wildfire Prevention program has educated generations of Americans about their role in preventing wildfires, and his recognizable famous catchphrase, “Only You Can Prevent Wildfires,” is as critical today as ever. Join us as members of the USDA Forest Service present the story behind this remarkable and enduring campaign, learn about a real cub named Smokey, and discover why this beloved bear has been a trusted American icon since 1944.